Privacy Policy
Last Updated: 2026
This Privacy Policy explains how packhorsekeswick.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or inquiries.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and browsing behaviour.
How We Use Information
We use collected information for the following purposes:
- Providing and improving site content and functionality.
- Conducting analytics to understand user behaviour and site performance.
- Affiliate tracking and commission verification for linked casino and betting partners.
- Responding to your inquiries and providing customer support.
- Complying with legal obligations and preventing fraud.
Our legal basis for processing is your consent and our legitimate interests in operating the Site effectively.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Used to track user behaviour and improve the Site (Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from casino and betting partners.
- Marketing Cookies: Used for retargeting and promotional purposes.
You may opt out of non-essential cookies through your browser settings or by clicking the cookie consent banner. Please note that blocking essential cookies may affect site functionality.
Third-Party Links
The Site contains links to casino, betting, and affiliate websites. We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing personal information. These third parties operate independently, and we cannot control their data handling practices.
Disclaimer: Gambling and betting carry risks. Ensure you understand the terms of any third-party site before engaging.
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data.
- Correct inaccurate information.
- Request deletion of your data (right to be forgotten).
- Restrict or object to processing.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, contact us at privacy@packhorsekeswick.co.uk.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes stated in this policy or as required by law. Typically:
- Contact information: Retained for up to 3 years or until you request deletion.
- Analytics data: Retained for up to 26 months.
- Affiliate tracking data: Retained in accordance with partner agreements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Email: privacy@packhorsekeswick.co.uk
Website: packhorsekeswick.co.uk
We will respond to your request within 30 days of receipt.